Work Lab
For the Love of Bows!
Brief
After making bows for our daughter, we thought why not share them with other little ones who also really love head wraps and bows. An option for every day of the year.
Project type
UI/UX Web Design
Webflow Development
Year
2021
See live
jacisbows
About “Jacis Bows”
Handmade bows for your little ones!
Jacis Bows is all about hand-tied bows and head wraps, founded by Jaci Anders in Temple, Texas. Inspired by vibrant and authentic colors, we are integrating contemporary designs with unique fabrics. Hair bows, head wraps, and piggies.
Determining goals
Look for every occasion
Jacis Bows give you an option for everyday of the year. Hair bows, headwraps, nylon headbands, and piggies, offering online. Every hair bow is tied with love and made ready to wear for your toddler, young adult, or baby.
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Project scope
Creating usable and accessible website
The primary goal was to create a better, memorable, and brand-oriented user experience. Helping customers to get to know the brand and help them explore and purchase the products smoothly. It is not enough to make a beautiful website for a brand to leave a good impression.
What we did
Often it is necessary to dig deeper and create not only the appearance but also the process within it. How are service and experience created? That's what design is all about.
Empathize
From analyzing the data and heat maps to create site maps, we held multiple discussions to pinpoint each problem and reimagine the intact structure.
Rethink
Using sketches and wireframes, multiple potential designs were explored to find the best solution for underlying problems and creating a better brand-centered design.
Execute
After finalizing the art direction with the client, the web interface was designed in Figma and then developed using Webflow to bring it to life.
Test
The website was launched and tested to gather data regarding performance and user flow through heat maps, analytics tools, and surveys.
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Design
UI/UX
From structure to typography, everything was considered making sure it aligns with the brands' goals and is helping in solving the problem and creating a better product.
Site-map
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Wireframe
Color Palette
Typography
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Icons
Adaptive Interface
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Webflow
Development
Webflow was the tool of choice to execute the development process in the most seamless way possible, considering the ease of management and need of the project.
Setting-up
Integrations
The website was integrated with third-party tools and products to add enhanced features, gather user data, and process it to provide the best experience possible, all without compromising product functionality.
Final product
Vibrant and authentic
Inspired by the vibrant and authentic colors of brand's identity, we created a playful yet simplified user experience, showcasing products and telling the brand story in the most transparent way possible.
