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‘At-home’ spa skincare
Brief
E-commerce website for Jild - a wellness platform with the purpose to offer simplified skincare centered around wellness- for all skin types.
Project type
UI/UX Web Design
Webflow Development
Year
2020
See live
jildwellness.com
About “Jild”
Philosophy of simplicity and transparency
JILD believes that the future of skincare is sustainable and simplified.
Clean, natural, and non-toxic are the key to our philosophy. The skincare of tomorrow must meet the demands of modern living and bring smart, innovative, and simplified solutions to common skin problems. Staying true to our philosophy, we intend to remain uncompromising in our mission to offer consumers a premium skincare alternative.
Determining goals
Skincare centered around wellness for all skin types
“Jild” aims to bring you a modern selection of the finest quality skincare products; we investigate widely to source au natural and clinically tested ingredients and use only those brands that are pioneers in innovation, science, technology, sustainability, and transparency.
About “Jild”
Creating a usable and accessible website
The primary goal was to create a better, memorable, and brand-oriented user experience. Helping customers to get to know the brand and help them explore and purchase the products smoothly. It is not enough to make a beautiful website for a brand to leave a good impression.
What we did
Often it is necessary to dig deeper and create not only the appearance but also the process within it. How are service and experience created? That's what design is all about.
Empathize
From analyzing the data and heat maps to create site maps, we held multiple discussions to pinpoint each problem and reimagine the intact structure.
Rethink
Using sketches and wireframes, multiple potential designs were explored to find the best solution for underlying problems and creating a better brand-centered design.
Execute
After finalizing the art direction with the client, the web interface was designed in Figma and then developed using Webflow to bring it to life.
Test
The website was launched and tested to gather data regarding performance and user flow through heat maps, analytics tools, and surveys.
Evaluate
The 4-weeks data showed:
200+
Weekly quiz participants
1-2 min.
Responce time
80%
Decrease in Bounce rate
500-1000%
Increase in reach
750%
Increase in convertion rate
$ 20,000
First month revenue
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Design
UI/UX
From structure to typography, everything was considered making sure it aligns with the brands' goals and is helping in solving the problem and creating a better product.
Site-map
Wireframe
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Color Palette
Typography
Icons
Adaptive Interface
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Webflow
Development
Webflow was the tool of choice to execute the development process in the most seamless way possible, considering the ease of management and need of the project.
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Setting-up
Integrations
The website was integrated with third-party tools and products to add enhanced features, gather user data, and process it to provide the best experience possible, all without compromising product functionality.
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Final product
Philosophy of simplicity and transparency
Following the brands' philosophy of simplicity and transparency, a clean, simplified user experience was created, showcasing products and telling the brand story in the most transparent way possible.
